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Marketing on Facebook (PE-MOF-01)

$40.00

Course Description

Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment. This course will introduce you to how businesses can use Facebook as a method of social media marketing as well as the tools to build an engaging media community and the skills to measure your return on investment

Outline

• List reasons businesses might use Facebook for social media marketing
• Identify ways to start a social media community on Facebook
• State several ways to build engagement with customers using Facebook
• Name several tools that make it easier to use Facebook
• List several ways to measure the return on investment from using Facebook

Duration

1 month

Hours

2

Audience

Certification

Language

English

Instructor

This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.

Requirements

Internet Connection

Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

Processor - 2GHz Processor or Higher
Memory - 1 GB RAM Minimum Recommended
PC Software Requirements

Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
Internet Browsers - Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements

Operating Systems - Mac OS x 10 or higher with Windows
Internet Browsers- Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
Apple QuickTime Media Player

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