Social Media Professional

Manage Professional Social Media Accounts

Hours: 180 Hours
Duration: 3 months
Level: Beginner
Average Completion: 3 Months
Language: English
Occupation: Social Media Marketing Coordinator
Enrolled: 31 Students

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Social Media Professional

A Social Media Professional is responsible for developing, implementing and managing a company’s social media strategy in order to increase brand awareness, improve customer service, and drive website traffic and sales.

Duties and Responsibilities:

• Develop, implement and manage a company’s social media strategy

• Brainstorm and implement creative strategies for campaigns and content

• Monitor and respond to customer comments and questions on social media

• Analyze and report on the performance of campaigns and content

• Monitor trends in social media tools and applications

• Research competition and industry trends

• Collaborate with other departments to coordinate brand promotions and campaigns

• Manage crisis communication on social media

• Develop relationships with key influencers

• Stay up-to-date with current technologies and trends

• Develop and post content on a regular basis

• Monitor and measure results of campaigns and content

• Create and maintain brand consistency across all social media channels

3 months of Full Access
8% Predicted 10-Years Job Growth

Is This the Right Career for You?

Social media professionals are in high demand, as companies and organizations rely heavily on social media to reach and engage their target audiences. They need professionals who can create content, manage accounts, and measure the success of their campaigns. If you're interested in a career in social media, you'll need to have strong writing, communication, and analytical skills. You'll need to understand how to use different social media platforms, how to create compelling content, and how to measure the success of campaigns. You'll also need to be up-to-date on the latest social media trends, tools, and techniques. Many employers prefer that you have a degree in marketing, public relations, or a related field. It's important to note that the job market for social media professionals is constantly changing, so it's important to stay abreast of the latest developments in the field. Additionally, the job market for social media professionals is highly competitive, so you'll need to stand out from the competition in order to land the job.

1. Start today

Begin your transformation and learning journey right away.

2. Learn your way

Achieve your training at your own pace, according to your own schedule.

3. Get hired today

Complete industry-recognized certification and develop your employment strategy to begin your dream job.

6 Reasons to Complete Your Social Media Professional Training With Us


With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule.


Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey.


We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce.


Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost.

Simulations and Case Studies

Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job.

Engaging and Interactive

Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end.

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Program Description

Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. This program includes four topic areas, marketing and PR, branding yourself with social media, social media marketing, and WordPress. With these areas we will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, and how to leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. With all of these tools you will be ready for success!

Adult Learners seeking a career as a social medical professional. Many still believe that the job of a social media professional is simply to tweet once in a while, upload pictures to Facebook or videos to YouTube… but it’s much more than that! Some of the responsibilities and tasks of a social media professional are social media marketing, public speaking: community engagement, contests and campaigns.

Upon completion of this course, students will be proficient in:
• Understanding markets on the web and how best to reach them
• Mobile markets
• Tips and tricks on using WordPress for blogging and marketing
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.
This course generally takes students the full 3 months to complete.

Social Media Professional FAQs

To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

No, you can take the online courses from anywhere in the world.

We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at

Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at

Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.

Module 1: Marketing & PR
• How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly
Marketing & PR Module 2
• Action Plan for Harnessing the Power of the New Rules
Marketing & PR Module 3
• Social Networking and Web Content for Marketing
Marketing & PR Module 4
• New Rules for Reaching the Media and Search Engine Marketing

Module 2: Brand Yourself with Social Media
• Why Self-Promotion is Important for your Brand and Building your Network
Brand Yourself with Social Media Module 2
• Social Media Networks and Useful Tools
Brand Yourself with Social Media Module 3
• Using Google For Your Brand and Launching Your Brand
Brand Yourself with Social Media Module 4
• How to Properly Promote Your Brand and Using What You Have Learned

Module 3: Social Media Marketing
• An Introduction to Social Media
Social Media Marketing Module 2
• Meet the Social Media Networks
Social Media Marketing Module 3
• Blogs and Other Networks Worth Using
Social Media Marketing Module 4
• Taking Action and Using What You Have Learned

Module 4: Digital Marketing
• Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals
• Discuss the differences between an integrated and non-integrated digital marketing strategy
• Describe the five stages of a digital marketing strategy (Research, Plan, Execute, Measure, Analyze and Adjust)
• Explain how digital marketing elements can address strategic needs
• Describe the customer journey and how it applies to digital marketing
• Explore the use of a digital SWOT in assessing marketing efforts
• Explain the use of SMART goals in the planning stage
• -Describe the use of the Plan, Do, Check, Act model in digital marketing
• Explain how lessons learned are integrated into digital marketing
• Describe the key ethical and legal issues in digital marketing
• Discuss best practices in fashioning a digital marketing strategy

Module 5: Mobile Marketing
• Define mobile marketing and explain its benefits
• Identify the major types of mobile devices and describe how they are used
• Explain the differences among the marketing efforts of large, medium-sized, and small businesses
• Consider the purposes of mobile marketing regulations
• Examine the key policies, guidelines, and/or organizations in the mobile marketing industry
• Identify various methods for locating mobile users
• Distinguish mobile-dedicated websites from responsive design websites
• Describe the various types of mobile advertisements
• Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts
• Discuss the benefits of location-based services
• Consider how to choose the right mix of mobile marketing channels
• Define key metric categories and explain the use of channel-specific metrics

Module 6: WordPress
• Recognize the basics of setting up a or site
• Define ways to customize pages with pictures, images, and videos
• List some features of widgets, themes, and plugins
• Recognize tips for successful site management and ways to make your site social

All required reference materials are provided with this program. Technical requirements:

Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended

Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader


National Institute for Social Media


Prepares for Exam




Social media professional certification can offer a multitude of benefits to individuals looking to advance their career in the digital marketing and communication field. It can provide the opportunity to gain a deeper understanding of the various platforms available, as well as the tools and techniques used by companies to optimize their presence on social media. Having a certification can also demonstrate to employers a commitment to the industry and provide them with added confidence in the individual's abilities. It can also provide access to additional resources and contacts that can help the individual stay on top of the latest trends and developments in the field. Finally, it can open the door to potential job opportunities or promotions within the organization.


• 100% Online, Self-Paced
• Open Enrollment
• Admissions and Student Support
• Multimedia Rich and Interactive Content