Marketing Professional
Marketing Professionals are responsible for developing and executing marketing campaigns for their company or organization. They research, plan, and manage the implementation and measurement of marketing initiatives, often in collaboration with other departments. Marketing Professionals should have strong communication and problem-solving skills, along with knowledge of marketing trends and best practices.
Responsibilities:
• Develop and execute marketing campaigns to meet organizational objectives
• Research and analyze current market trends and customer needs
• Design creative materials for print, web, and other media
• Monitor and evaluate the effectiveness of campaigns
• Oversee the production of marketing materials
• Manage and coordinate the activities of external vendors
• Monitor budgets and ensure cost effectiveness
• Prepare and analyze marketing reports
• Develop relationships with media outlets to create brand awareness
• Stay up-to-date with industry trends and innovations
• Coordinate and attend promotional events
• Identify potential partnerships and collaborate with other departments
• Manage social media accounts and campaigns
• Train and manage marketing teams
Is This the Right Career for You?
A career as a marketing professional can be incredibly rewarding. As a marketing professional, you'll be responsible for developing and executing marketing plans to promote products and services, increasing brand recognition, and driving customer loyalty. You may also be responsible for creating and managing campaigns, conducting market research, and developing content for marketing materials. To be successful in this career, you should have strong communication, analytical, and problem-solving skills, in addition to a deep knowledge of the industry.
1. Start today
Begin your transformation and learning journey right away.
2. Learn your way
Achieve your training at your own pace, according to your own schedule.
3. Get hired today
Complete industry-recognized certification and develop your employment strategy to begin your dream job.
6 Reasons to Complete Your Marketing Professional Training With Us
Flexibility
With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule.
Support
Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey.
Relevancy
We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce.
Certification
Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost.
Simulations and Case Studies
Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job.
Engaging and Interactive
Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end.
Ready to Dive In?
Interested in bulk discounts and flexible billing options on our expansive library.
Have a question or need help? Click here to start a chat with our support team.
Program Description
The Marketing Professional program outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers and really reaching them through your messaging from both a domestic and global perspective. Students will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing.
This program provides students with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students will gain a working knowledge of practical marketing and business vocabulary. Additionally, students will analyze today’s global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.
This course is for anyone wishing to learn a professional understanding of marketing principles and practices.
• Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
• Analyze how the characteristics of the business environment can impact marketing decisions
• Analyze the possible impacts of marketing research on a business plan
• Evaluate how consumer characteristics and behavior affect marketing strategies
• Compare B2B and consumer markets
• Compare various considerations in product and services marketing
• Analyze how integrated marketing communications (IMCs) are developed and implemented
• Analyze the considerations and process of creating a pricing strategy
• Distinguish marketing channel options, considerations, and interactions
Marketing Professional FAQs
To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.
Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.
Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.
No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.
To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.
Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.
No, you can take the online courses from anywhere in the world.
We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.
Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.
Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.
Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.
Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.
If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net.
Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net.
Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.
Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.
Module 1: Overview of Marketing
• What is Marketing?
• Marketing Management Philosophies
• Differences Between Sales and Market Orientations
• Why Study Marketing?
• Nature of Strategic Planning
• Strategic Business Units
• Strategic Alternatives
• Competitive Advantage
• Setting Marketing Plan Objectives
Module 2: Ethics and the Marketing Environment
• The Concept of Ethical Behavior
• Ethical Behavior in Business
• Corporate Social Responsibility
• Cause-Related Marketing
• External Marketing Environment
• Social and Demographic Factors
• Growing Ethnic Markets
• Economic Factors
• Technology and Innovation
• Political, Legal, and Competitive Factors
Module 3: Global Decisions and Decision Making
• Multinational Firms
• External Environment Faced by Global Marketers
• Global Marketing by the Individual Firm
• Global Marketing Mix
• Impact of the Internet
• Importance of Consumer Decision Making
• Postpurchase Behavior
• Cultural and Social Influences on Consumer Buying Decisions
Module 4: Segmenting and Targeting Markets
• Business Marketing
• Trends in B-to-B Internet Marketing
• Major Categories of Business Customers
• Business vs. Consumer Markets
• Types of Business Products
• Importance of Market Segmentation
• Criteria for Successful Segmentation
• Bases for Segmenting Consumer and Business Markets
• Strategies for Selecting Target Markets
• CRM as a Targeting Tool
• Positioning
Module 5: Marketing Research and Product Concepts
• Role of Marketing Research
• Steps in a Marketing Research Project
• Growing Importance of Mobile Research
• Scanner-Based Research
• When Should Marketing Research be Conducted?
• Types of Consumer Products
• Product Items, Lines, and Mixes
• Branding and Packaging
Module 6: Managing Products and Nonprofit Organization Marketing
• Importance of New Products
• New-Product Development Process
• The Spread of New Products
• Product Life Cycles
• Importance of Services
• How Services Differ from Goods
• Service Quality
• Relationship Marketing in Services
• Internal Marketing in Service Firms
• Nonprofit Organization Marketing
Module 7: Supply Chain Management and Retailing
• Supply Chain Integration
• Key Processes of Supply Chain Management
• Sustainable Supply Chain Management
• Marketing Channels and Channel Intermediaries
• Channel Structures
• Types of Retailers and Retail Operations
• Rise of Nonstore Retailing
• Retail Operations Models
• Executing a Retail Marketing Strategy
Module 8: Marketing Communications and Public Relations
• Role of Promotion in Marketing Mix
• Marketing Communication
• Goals of Promotion
• Integrated Marketing Communications
• Major Types of Advertising
• Creative Decisions in Advertising
• Medial Decisions in Advertising
• Public Relations
• Sales Promotion
Module 9: Sales Management, Social Media, and Pricing Concepts
• Sales Environment
• Personal and Relationship Selling
• Sales Management
• Customer Relationship Management
• Creating and Leveraging a Social Media Campaign
• Evaluation and Measurement of Social Media
• Social Behavior of Consumers
• Pricing Objectives
• Demand Determinant Price
• The Legality of Price Strategy
Digital Marketing Strategy
Module 1-Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals
Module 2-Discuss the differences between an integrated and non-integrated digital marketing strategy
Module 3-Describe the five stages of a digital marketing strategy (Research, Plan, Execute, Measure, Analyze and Adjust)
Module 4-Explain how digital marketing elements can address strategic needs
Module 5-Describe the customer journey and how it applies to digital marketing
Module 6-Explore the use of a digital SWOT in assessing marketing efforts
Module 7-Explain the use of SMART goals in the planning stage
Module 8-Describe the use of the Plan, Do, Check, Act model in digital marketing
Module 9-Explain how lessons learned are integrated into digital marketing
Module 10-Describe the key ethical and legal issues in digital marketing
Module 11-Discuss best practices in fashioning a digital marketing strategy
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended
Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader
Certification
Professional Certified Marketer® in Marketing Management. This is the pioneer certification from the AMA trusted by hundreds of professionals with a new name that better shows the world your area of expertise. You can complete the training on your own time and the PCM Marketing Management is open to any professional serious about becoming a stand-out marketer. This certification is based on a Body of Knowledge that covers fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more.
While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:
-Bachelor’s degree and four years of professional marketing experience
-Master’s degree and two years of professional marketing experience
-7 years of professional marketing experience
The test is given online and is made up of multiple-choice questions. You’ll have three hours to complete it. To pass, you must receive an overall score ?of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.
Status
Prepares for Exam
Description
Certification
Exam
PCM Marketing Management
Benefits
A marketing professional certification can benefit a professional in many ways. It can provide them with the knowledge and skills needed to succeed in the marketing industry. It can also demonstrate their competency to employers and help them differentiate themselves from other job applicants. Additionally, it can open doors to new opportunities and provide the credibility needed to advance in their career.
Features
• Open Enrollment
• Admissions and Student Support
• Multimedia Rich and Interactive Content
• Industry Certification Exam, when applicable
• Hands-on Opportunity Upon Completion
- © 2022 World Education
- Privacy Policy
- Terms & Conditions