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Social Media Professional

Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management.

Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. Learn how to move any organization from crisis management to social media success.
This course helps you master all elements of the most important social media tools, and teaches you how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Worksheets and suggested hands-on activities accompany each lesson.
The course goes further by exploring social media integration planning in more detail and demonstrates effective techniques used to analyze social media success. The course also teaches search optimization techniques necessary to any successful social media or digital marketing strategy, as well as topics in mobile marketing and technologies.
The course looks specifically at how businesses use social media and how to prepare social media strategies, plans, guidelines and policies for any size organization.
Successful completion of this course not only prepares you for a career as a social media director, but gives you the skills necessary to adapt to the ever-changing social media landscape.


Upon satisfactorily completing the Online Instructor Supported Social Media Professional Certificate program, students should be able to:

Identify the main elements of the WordPress dashboard and a WordPress blog post
Describe the purpose of WordPress themes, static pages, custom menus, sidebars, and widgets
Summarize techniques for creating good Web content, define the elements of an optimized blog post, and describe how to create a blogging plan for an organization
Identify the main elements and features of Facebook, LinkedIn, and Google Plus and describe how to create optimized Facebook pages, LinkedIn company pages, and Google Plus business pages
Discuss the methods used to integrate social networking sites with an existing online presence
Identify and describe the main features of Twitter, the elements of a Twitter update, and describe how to post images, video, and other types of media to Twitter
Summarize the different options for creating mobile websites and mobile applications and identify other mobile marketing methods like QR codes and location-based marketing
Describe the features and applications of media sharing sites like YouTube, Flickr, SlideShare, and Pinterest and summarize how to optimize profiles and media uploads for each
Describe the different types of social media widgets and discuss the methods used to integrate social media accounts, websites, blogs, images, video, and status updates
Discuss how to use social media management tools like HootSuite to automate social media tasks and integration and describe the process for creating an integration plan and map
List the methods for optimizing Web content for search, sharing, and conversion using holistic search optimization methods
Summarize how to create a keyword analysis
Describe how to use and apply social media analytics tools
Discuss how social media is used by marketers, brands, public relations, small businesses, and nonprofits
Describe the process for developing social media SWOT analyses, social media strategies and plans, content marketing plans, listening and engaging programs, and social media policies and guidelines


3 months




Adult Learners seeking a career as a social medical professional. Many still believe that the job of a social media professional is simply to tweet once in a while, upload pictures to Facebook or videos to YouTube… but it’s much more than that! Some of the responsibilities and tasks of a social media professional are social media marketing, public speaking: community engagement, contests and campaigns, e-Commerce: creation and generation of online sales opportunities, and reporting: online sales, online positioning, online reputation, online results.


The purpose of the NISM certification exams are to assess candidates’ knowledge in the six content domains of general social media practitioners as defined by the current NISM Industry Advisory Committee (IAC) social media vocation studies.
The minimum qualifications to sit for the NISM SMS certification exam are a minimum of 2 years of business experience related to social media, candidates with experience in community management, social media management or related vocations are ideal candidates for the SMS certification. However, all applicants who have at least 2 full years of business experience related to social media in their application will be allowed to sit for the exam.




Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.

Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.


This program does not require any additional purchases of supplementary materials.


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