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Video and YouTube Marketing (PE-VAYTM-01)

$40.00

Course Description

Videos have become a popular method of communicating virtually among the popular social media platforms. YouTube is the world's second largest search engine, a driver of online culture, and a springboard for Internet fame. The business case for using social media is compelling, and many businesses already make use of YouTube as part of their virtual presence. YouTube offers several channels to help build engagement and tools to help better leverage the site. This course will discuss how YouTube can provide a platform for business marketing, from the basics of YouTube and video use for businesses to building your presence online and identifying the right metric for gauging return on investment.

Outline

• State why businesses use YouTube for social media marketing
• Identify ways to start a social media community on YouTube
• State several ways to build engagement with customers using YouTube
• Identify several tools that make it easier to use YouTube
• List several ways to measure the return on investment from using YouTube

Duration

1 month

Hours

2

Audience

Certification

Language

English

Instructor

This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.

Requirements

Internet Connection

Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

Processor - 2GHz Processor or Higher
Memory - 1 GB RAM Minimum Recommended
PC Software Requirements

Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
Internet Browsers - Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements

Operating Systems - Mac OS x 10 or higher with Windows
Internet Browsers- Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
Apple QuickTime Media Player

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