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Mobile and Location-Based Marketing (SM-MLM-01)


Course Description

People use mobile devices differently than they use desktop computers. Mobile device users know what they want – as far as shopping and local searches – and they are more likely to act – in the form of a purchase or a visit – once they find what they are seeking.

This means different things to different types of businesses. For local businesses, it means making sure a business can be found in the places mobile users are looking for local deals. This course explores these places, including local and review sites such as Foursquare, Yelp.

If a business relies on a website for sales, leads, or brand exposure, preparing a website for the mobile web is imperative. The course helps plan the best mobile solution for a website, focusing on best practices, user experience, business priorities, and optimization.

The course also outlines how to plan the right type of app for a business, and introduces solutions such as coding from scratch, using a framework, or finding a good service.


Upon satisfactorily completing the Online Instructor Supported Mobile and Local Marketing Certificate program, students should be able to:

Understand the main topics of mobile marketing
Choose and optimize the best location-based marketing tools for any business
Plan the best mobile website solution for any business
Understand the issues that should be addressed when planning a mobile website
Find the right mobile app solution for any business or organization
Apply mobile marketing tactics for promoting any product or business


3 months




Adult Learners 18 and older





Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.

Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.


This course does not require any additional purchases of supplementary materials.

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