This completely online and self-paced Global Marketing course reviews knowledge for the NASBITE Certified Global Business Professional™ exam. It provides a comprehensive preparation including an in-depth review of knowledge areas, exam taking tips, module quizzes, and a full-length 200-question Practice Exam covering the CGBP™ areas of knowledge.
The Global Marketing course reviews the essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis.
This suite is designed for adult learners interested in preparing to take the NASBITE Certified Global Business Professional exam.
This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
This program does not require any additional purchases of supplementary materials.